Borderless Education Appreciation

Zone 5 is committed to learning, expanding, and working with organizations beyond borders at all twists and turns. In honor of last week being International Education Week (#IEW2014), we would like to send a shout out to some of our clients in the higher education sector who really apply themselves and create opportunities for their students to experience beyond borders as well!

Across the world, students have been learning about a variety of disciplines for decades. Marshall University’s 51st annual International Festival demonstrates just that by having an annual exposition that features international foods, world music and dance, as well as a multitude of displays representing many different countries and cultures. Check out some the photos below showcasing the talent and cultural breadth that this event offers each year to its students and members of the surrounding community:

Marshall Festival 1 Marshall Festival 2

Marshall Festival 3 Marshall Festival 4

Photo Credit: Marshall University Photos 

At St. Thomas Aquinas College students are taking a hands on approach to cultural experience through not only their study abroad programs in regions like Oxford, England but also through service learning trips across the globe! This past spring, students were fortunate enough to learn and soak in all that Nicaragua has to offer while assisting to build homes for families through the Bridges to Community Organization program.

Additionally, these higher education organizations have students from other areas around the world that are coming to the United States to enhance their education, which according to IDP is leading in quality collegiate programming.

See the infographic below for other aspects and countries and how they rank:

IDP Infographic

Source: IDP Education, International Student Buyer Behavioral Research 2014

 

So, in honor of International Education Week, Zone 5 would like to state how proud we are to work with such wonderful organizations and to be an international firm through our work with our friends to the north at Algoma University!

A 25/25 Perspective on #AMAHigherEd

(Image credit: Ty Wilkins @TyWilkins)Last week, I was in the great state of Texas to attend the 25th annual Symposium for the Marketing of Higher Education, sponsored by the American Marketing Association (AMA). The conference was held in Austin, known to be a bit weird at times and proud of it.

I felt a little weird myself heading into the conference since I realized the Higher Education Symposium and I were celebrating the same anniversary. I’ve actually spent my entire 25-year career exclusively in higher education marketing so I was contemplating what I would experience in Austin and at the conference itself.

Austin, TX hosted the AMA Higher Education Symposium

Capitol view from UT Austin

The first evening of the conference kicks off with a welcome reception where everyone has a chance to settle in, meet old and new friends, and get geared up for the sessions over the next three days. I walked into the reception with a weird feeling like the one you get walking into a high school reunion not knowing who you might see, what the conversations would be like, etc. After only a few minutes at the reception, I was received with many handshakes and hugs, and that weird Austin vibe quickly went away. The evening concluded with some great Texas BBQ at Stubb’s.

After a morning run on the University of Texas campus, I was looking forward to the first keynote session of the higher education conference. I wasn’t disappointed. And, with all the buzz that morning around #AMAHigherEd, many felt the same way. The session theme focused on how colleges and universities should embrace the unique aspects of their location as they define and communicate their institution’s character. A first for any keynote that I’ve ever attended, it was highlighted by live music by Darden Smith, as well as, stories and poems from real Texas cowboys talking about the importance of place and showing a willingness to brag about who they are and what they do. A willingness to “brag” resonated with many in the audience but not in a negative context. If you have something good to say about your school and are truthful to what that is, go ahead and brag about. As I tweeted during the session, Bragging=Branding.

Ray AMA Higher Education tweet

Following the keynote, I was geared up to attend a few key sessions. One revealed the latest insights on how students and parents go about the college search and selection process and the overwhelming impact campus visits have on their final college decision. Another focused on the art and science of demographics and the importance of knowing and using the right data in making key strategic enrollment and marketing decisions. The last session of my day highlighted the development of a reimagined higher education website for Columbia College in Chicago. Amazingly, Columbia took their old site of over 36,000 content pages down to less than 1,000 with one purpose in mind…to create a site for right-fit prospective students only. It certainly paid off with inquiries increasing 44% in the first month the site was launched. Lesson here? Know who your audience is and create content (“stories”) that are relevant and appeal to them. How weird!

My last day of the conference was highlighted by the keynote from Dr. Ann Weaver Hart, president of University of Arizona. Dr. Hart shared how the University’s “Never Settle” strategic plan was the foundation for creating an all-new institutional-wide branding campaign. Her points affirmed for me what I’ve always believed…that an institution’s strategic plan must be part of or the driving force behind any new branding initiative.

All in all, this year’s #AMAHigherEd conference raised the bar as far as record attendance, the breadth of session content and the chance to have some good times with clients and friends. I’m now looking forward to next year’s conference in the windy city of Chicago. Until then, stay weird Austin!

SIA Awards Dinner Wrap Up

Last week, as the temperatures began dropping in the 518, the intrepid technology team at Zone 5 headed west to California for a week of meetings, culminating with the annual Semiconductor Industry Association (SIA) Awards Dinner.

We enjoyed great meetings with the Silicon Valley Strategic Advisors (SVSA), the leadership of the Fab Owners Association (FOA), and the new venture Silicon Catalyst. It was also a good opportunity to catch up with our friends and clients at Mohawk Valley EDGE and Marcy Nanocenter at SUNY Poly!

The event itself is always great; following a meeting of the SIA Board of Directors, the Awards Dinner provides an opportunity for the top leaders in the semiconductor industry to come together to hear forecasts for the year ahead and bestow the highest honor in the industry – the Noyce Award.

Named for Robert Noyce (inventor of the integrated circuit and co-founder of Intel and Fairchild Semiconductor), this year’s Award was given to Altera CEO John Daane. I always have carried a great deal of affection for this event, as my former boss, Governor Pataki, was the only elected official to win the award, in 2003. As is normally the case, NY Loves Nanotech was out in full force for this event. Interestingly, they were not alone as state economic developers this year, with an aggressive showing from the State of Indiana led by the Hoosier State’s Lt. Governor Sue Ellspermann.

In addition to the award and forecast, the crowd at the SIA Awards was thoroughly entertained by keynote speaker Austen Goolsbee. Goolsbee has served as chairman of President Barack Obama’s Council of Economic Advisers and a member of the cabinet, as well as the chief economist for the President’s Economic Recovery Advisory Board.  It’s amazing, but this guy somehow has made economics entertaining! Here’s what our CEO Todd Mosher had to say:

 

Todd's SIA Annual Awards Dinner Tweet

Todd’s SIA Annual Awards Dinner Tweet

Todd’s thoughts seemed to be shared by many at the event, as his Tweet was picked up and quoted by Investor’s Business Daily.

So, we return to Albany, brimming with optimism on semiconductor industry sales for 2015, driven by the human race’s insatiable appetite for digital tools.  Or maybe, in the words of Goolsbee, “compared to what?”

SemiZone: Lita Shon-Roy and Karey Holland of Techcet

We sat down with industry experts at SEMICON West to cull their best business, trends and marketing insights. As we head to the SIA Annual Awards Dinner this week, we wanted to revisit some of our chats. Here’s what materials, market and technology experts Lita Shon-Roy and Karey Holland of Techcet had to say.

The semiconductor industry runs on silicon. What are some of the challenges there with supply and demand?

Lita Shon-Roy and Karey Holland of Techcet

Lita Shon-Roy and Karey Holland of Techcet

Silicon has had a tough time – over supply, over capacity. Prices have dropped and plants have closed; this leads us to believe the price will eventually go up again because the supply will be more constrained. Overall, the market has been learning, not overbuilding and not installing too much capacity like in the past.

The semiconductor industry is so cyclical in nature. How have companies gotten better at responding to the cycles?

The leading edge materials space is still squirrely. In regards to the commodity side, people are now much more disciplined at how to plan and forecast. It just depends on what material set you’re looking at.

We’re seeing an awful lot of consolidations and mergers. Where do you see further opportunities for consolidation or expansions?

What I’m hearing is the challenge is that large companies don’t want to invest more capital right now. I just had a conversation with someone about how large companies are also so fraught with bureaucracy they have a tough time doing development in an cost-effective manner. That being said, I think large companies will continue to look at small, entrepreneurial type companies to buy.

There’s not a lot more room for consolidation on the materials side right now.

The semiconductor industry sometimes struggles to tell their stories well. Do you see this problem and what’s the solution?

Telling stories is a struggle for most companies in our space. The small companies out there are at the disposal of the large companies, so the type of branding that Zone 5 can provide would be very helpful for them. Help with branding will help increase value to their potential buying parties.

Vicky, Meet Zone 5. Zone 5, Meet Vicky

My name is Victoria Barbeisch, but those on closer terms call me Vicky and I am the newest member here at the Zone 5 team as an Account Executive. Check out my Facebook-esque profile below to find out more about me. I hope you “Like” what you see!

Victoria

About Victoria Barbeisch

image003    Account Executive at Zone 5

Tocquigny Logo    Past: Tocquigny


University of Texas at Austin   Studied Advertising at The University of Texas at Austin

SUNY Cortland   Past: State of New York College Cortland


Albany Egg   Lives in Albany, NY

Greene, NY   From Greene, NY


 

Contact Information


Work Phone                          518-242-7003


 Address                                25 Monroe Street


Email                                      victoria.barbeisch@zone5.com


LinkedIn                                 https://www.linkedin.com/in/victoriabarbeisch


Google +                                 https://plus.google.com/u/0/101376210856748408107/posts[metaslider id=502


 

 

About Me


Things I like: Playing Tennis, Bowling, Video games, “Fun Runs”, Exploring Places, Finger Lake Wines, Law & Order: SVU (i.e. Elliot Stabler) and all John Green Books.

Things I loveMy Family and Friends, Iceberg Lettuce, Adult Swim, 90’s Pop, Patrick Swayze from Dirty Dancing, Cooking, Reading Adweek and Ad Age.


This is just a little about me. I am elated to be joining Zone 5 and although it has only been a short time here the people are AMAZING, and the work is fun AND rewarding. I cannot wait to see what is in store for me here.

Feel free to email me at victoria.barbeisch@zone5.com or call me at 518-242-7003 anytime. I look forward to working with you!