Union College – Recruitment Campaign

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The Challenge

Acceptance letters were mailed and the deadline for admission was a month away. The application process already tapped prospective students’ cerebral side, offering them the information needed to choose the “right” school. But Union recognized the emotional side of this process and needed a way to tell that side of the story a.

The Solution

Zone 5 developed a series of direct mailers aimed at capturing the essence of Union in a fun, thought-provoking manner.

The Results

The largest class in four years — with average SATs, GPAs and other metrics better than the College had seen in years.