Originally intended to occur every 18 months, it was coming upon two years since The New York Solar Energy Industries Association (NYSEIA) had held their last conference and exposition. Most of the baseline structure of the event had changed – the Association had a new director and many new board members – any continuity from the previous conference had been lost. With the very strong growth of the industry since the last convention, a larger “splash” was desired. The Association not only desired a bigger impact, but higher attendance and a longer program that would allow them to cover more industry topics.
With an eye on developing the overall NYSEIA brand, Zone 5’s creative team branded the new event the “NY Solar Industries 2010 Conference – The Business of the Sun.”
At the show, NYSEIA wanted to recognize successful solar champions and projects across the state at high-profile awards presentations. Zone 5 created the “6kC” Awards (named after the surface temperature of the Sun), developing the logo, awards and PowerPoint presentations for the awards ceremonies. Our team also developed tradeshow materials including the conference program, literature bags, directional signage and email blasts promoting the event. In additional to creative work, Zone 5 staff also managed registration, hotel coordination, public relations and conference updates on the NYSEIA website.
From the previous solar conference in 2008, NY Solar Industries 2010 saw an 80% jump in attendance. Through a broader palette of sponsorship and attendance options, revenue from the conference also improved at an increase of 65%. 6kC awards were presented for eleven projects and four “solar champions” at both the opening reception the first night and keynote luncheon the second day. Feelings were so positive after the conference that plans are underway to turn NY Solar Industries 2010 into an annual event.